I believe that the best PR should be creative and inspiring yet realistic and accountable – and that is precisely how I operate. Unlike working with an agency, my clients receive my personal attention on their business at all times, not just at meetings. Not only do they receive better value for money, the excellent relationship we enjoy and results achieved speak for themselves.

During many years as a PR professional, I have experienced the business from a range of perspectives that have broadened my understanding, including regional journalism, small and large consultancies as well as an in-house press office.

I was co-founder of Sundial Communications, winner of PR Week’s Best New Consultancy Award and now provide freelance consultancy for both agencies and clients direct.